Opportunities coincide with challenges in the furniture and building materials market in Beijing. Both domestic and international brands enter Beijing market，facing this cut-throat competition, we see it clearly that a great many enterprises will inevitably dropped out as building materials market expands rapidly in Beijing. As the awareness of customers enhance day by day, credibility become a significant issue for enterprises.

　　As a brand furnishings market, we have learnt from years of experiences in operation that credibility is the cornerstone of an enterprise. It’s no exaggeration to say that integrity is the blood of an enterprise’s life. High credit can bring good reputation which is essential for a rapid and competitive development of an enterprise.

　　Jimei regards honesty and trust as its own life. The quality is the first thing that common people concern. Jimei, a responsible company, has committed that Jimei will be the first person directly responsible for the products that customers purchased. Firstly, after-sale offices and general managers of every department are willing to deal with each claim and give solutions. Secondly, a large production base of Jimei is capable of producing and maintaining all kinds of furniture, and ensuring the high quality of goods. When Fule, a brand of the heater, suffered quality problem a few years ago, many customers claimed losses, manufacturers were in trouble one after another. It was in winter and Jimei sent heat-supply to the first place so that people wouldn’t get cold. Jimei specially sent staff to repair by replacing unqualified parts from door to door. In this way, it not only won customers’ satisfaction and trust but also won time for Fule to solve the problem. Jimei has fulfilled all responsibilities despite that manufacturers could not make up for earlier investment of Jimei.

　　In August, 2002, the case of 38 kinds of unqualified mattresses was reported and customers gathering in group came to the market to claim losses which made manufacturers be at a loss. Jimei Furnishings & Building Material Market City felt obliged to do something for the public, and promised to resolve problems. In addition, Jimei helped customers reduce pressure by repairing, exchanging and returning the goods. In this way, Jimei dealt with more than 280 cases within a month by using 3 telephone hotlines, 5 vehicles and 20 specialists. All these excellent door-to-door services and immediate mending helped Jimei won a good reputation.

　　Directed by Municipal Bureau of Technical Supervision, Jimei did more to honor its commitment in 2004. Jimei Furniture & Building Material Market City highlighted its quality control and did more work before production by purchasing equipment such as testing instrument for methanol and by conducting self-examination at different time. Thus a closer inspection makes customers feel comfortable and relaxed. Municipal relevant department once held a meeting in Jimei saying that more work need to be done to protect the interests of customers.

　　Not an empty slogan, honesty and trust are real commitment. The faith that customer is always right in Jimei is deep-rooted in the minds of every staff and shown by their actions. Quality control is the first part. Jimei requires all products of all manufacturers have high quality. To ensure that each piece of exhibition is qualified and environmental-friendly, there are random quality checks. If there are unqualified pieces, the exhibitor will be disqualified at once.

　　Sale control is the second part. Jimei has strict verifying system for products to be sold and a strict check on every contract. Also, it will supervise the whole selling process.

　　After-sale control is the third part. Jimei’s after-sale policy strictly sticks to three-convenience (responsible for product repairing, for product returning and for product exchanging). In addition, it makes commitment to receive unsatisfactory products within 7 days so as to protect customers’ interests to the most. Meanwhile, Jimei regards exhibitors and customers as God. Jimei treats exhibitors as partners and customers and tries to provide all kinds of services to them.

　　Despite of an uneven market, Jimei, as an honest and trustworthy enterprise, has always been honoring its commitment. It is the objective of Jimei to serve customers first and be honest and trustworthy for customers. It is trying to make customers first hear of Jimei and recognize Jimei and then trust Jimei as a reliable and comforting place for shopping. It is the good image that makes Jimei rapidly grow from a small private enterprise to one of the largest furnishings group in Beijing.